Catch a glimpse into some of my most recent work experiences that span across a national sports league, large-based consumer electronics retail corporation, non-profit association, and local technology start-up. These have all been such rewarding experiences where I had the pleasure to learn and work with highly talented individuals, teams, and partners.
During my time with Canucks Sports & Entertainment (CSE), I managed the strategic planning, tactical execution and post-campaign performance of 20+ marketing initiatives tailored for single game buyers, season ticket members and retail merchandise purchasers via digital channels on paid social, paid search and email newsletters.
Read MoreAs part of Best Buy’s Digital Marketing Team, I project managed 15 multi-channel (display, social, paid search, and video) campaigns with total operating budget of $500k for the home appliances, portable audio, home theatre, PC gaming, computing solutions, and emerging business categories.
Read MoreThroughout my two co-op terms at BC Tech, I worked in both the Marketing and Member Experience departments. I spearheaded content and event-based marketing campaigns by designing compelling graphics, making website optimizations, creating email newsletters, and executing social media management strategies.
Read MoreDuring my co-op work placement, I wrote external content that included both thought-leadership and partner-based articles for the Advisor Websites blog and contributed towards webinar creation and hosting. Other projects include email drip marketing campaigns, promotional YouTube videos and marketing integration case studies.
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