experience snapshot

canucks Sports & Entertainment

Championed the strategic planning and tactical execution of 20+ marketing initiatives tailored for single game buyers, season ticket members and retail merchandise purchasers for the Vancouver Canucks (NHL), Vancouver Warriors (NLL), Vancouver Titans (OWL), Seattle Surge (CDL), and Rogers Arena through digital channels on paid social, paid search, and email newsletters.

Best buy canada

Project managed 15 multi-channel (display, paid social, SEM) campaigns with a total operating budget of $500K for the portable audio, home theatre, major appliances, PC gaming, computing solutions, and emerging business categories. Additionally, co-led the quarterly Best Buy Friends & Family Mobile and Back to School 2019 events by strategizing and optimizing digital marketing channels.

bc tech association

Spearheaded content and event-based marketing campaigns by designing compelling graphics, making website optimizations, creating email newsletters, and executing social media management strategies. Planned, developed, and executed the 25th annual BC Technology Impact Awards by managing award submissions, developing a judging criteria matrix, and creating a multi-staged social media plan.

work experience

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